Self tan has come a long way since the orange tint and disgusting smell, and part of that is down to tanning pioneers, St Tropez. From dry oil to an in-shower tan (read about that here) they’re consistently at the forefront of tanning innovation.

Their new concept, the Tan Finder launches today and promises to provide you with the perfect product pairing for your needs and skin. As an online web app, available via the St.Tropez website and promoted social posts, users answer three short image-led questions to help them find the right product for their desired look. Then based on the information provided and a unique algorithm, the ultimate St.Tropez product is recommended for them, appropriate to the user’s needs and occasion, along with a click to buy link. Simple!

Say goodbye to tanning disasters ladies, the future is here!

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