There’s been rumours for months but it’s finally confirmed – Beyonce is teaming up with Topshop to form a 50/50 joint venture company, called Parkwood TopShop Athletic Ltd. Launching in April 2016, the brand will produce stylish activewear focusing on clothing, footwear and accessories across dance, fitness and sports categories.
“I could not think of a better partner as I continue to grow the Parkwood business,” the popstar said of the venture. “I have always loved TopShop for their fashion credentials and forward thinking. Working with their development team to create and produce a technica and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Hands up who’s excited!