What’s the best way to get your message out there? Fundraising? Social media? Or getting your A list friends to model your new collection? Yep, that should do it! That’s exactly what fashion designer Alexander Wang did as part of his 10th anniversary celebrations.
Partnering with Do Something charity, Wang has co-designed a collection of hoodies and T-shirts to raise money for the organization fighting for youth and social change. The designer will also release a crowd-sourced capsule collection featuring 10 re-issued pieces from catwalk collections of the past decade. The brand turned to their customers to ask what they’d like to see returned and the most popular will be re-made and sold exclusively at Collette, the renowned Parisian concept store, and alexanderwang.com from 7th September