With the perfume counters ever expanding, it’s safe to assume that every fashion brand has it’s own aroma. Everyone but Miu Miu that is. But Miuccia Prada has clearly been biding her time as until now, the fashion powerhouse has been fragrance-free. Naturally Prada was involved in the creative process and the end result is a bottle design full of youth, fun, lily of the valley, jasmine and rose.

The perfume will hit iconic British department store – Harrods in August, followed by Neiman Marcus and Bergdorf Goodman in the U.S in September, before launching worldwide the same month

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