WOULD YOU WEAR WILL.I.AM AND GUCCI’S NEW WEARABLE TECH?

Wearable tech is everywhere. You can now measure your sleep, your diet, calories burned, fat burned, heart rate and where the nearest J Crew is (no, not really but there’s a gap in the market there!) Although fitness technology has been around for years thanks to Polar, it’s only since the success of smartphones that things have become a little more interesting. And they don’t get more interesting than a music producer/rapper/talent show judge teaming up with one of the major fashion houses!

At the Baselworld press conference, Will,i,am has announced that he has collaborated with Gucci to create a ‘smartband’. Calling it a ‘fashionology’, the Black Eyed Peas front man has combined his love of fashion and technology with a very sleek end result.

WHAT WE KNOW ABOUT THE SMARTBAND

  • It can send text messages and emails
  • It can play music
  • It has a calendar
  • It has maps
  • It tracks your fitness
  • It has a voice-activated personal assistant (so, Siri then!)

Although pricing and stockists haven’t been announced yet, you can be sure that it won’t be cheap, but would you wear it?…

 

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