Wearable tech is everywhere. You can now measure your sleep, your diet, calories burned, fat burned, heart rate and where the nearest J Crew is (no, not really but there’s a gap in the market there!) Although fitness technology has been around for years thanks to Polar, it’s only since the success of smartphones that things have become a little more interesting. And they don’t get more interesting than a music producer/rapper/talent show judge teaming up with one of the major fashion houses!
At the Baselworld press conference, Will,i,am has announced that he has collaborated with Gucci to create a ‘smartband’. Calling it a ‘fashionology’, the Black Eyed Peas front man has combined his love of fashion and technology with a very sleek end result.
WHAT WE KNOW ABOUT THE SMARTBAND
- It can send text messages and emails
- It can play music
- It has a calendar
- It has maps
- It tracks your fitness
- It has a voice-activated personal assistant (so, Siri then!)
Although pricing and stockists haven’t been announced yet, you can be sure that it won’t be cheap, but would you wear it?…