She’s taken the baton from best friend Cara Delevingne, but fellow model and rock royalty, Georgia May Jagger doesn’t look too concerned as she stars in the new Mulberry campaign images for Spring. Shot by renowned fashion photographer duo Inez Van Lemsweerde and Vinoodh Matadin, the images evoke a sixties flair that Jagger has emulated so well thanks to her glamorous parents. 

Titled ‘Flower Stories’, Georgia sits amongst a variety of blooms in an old country house with mussed up hair and natural make-up showing off her flawless natural beauty. As the fashion house continues to bat off rumours of financial trouble, it remains to be seen if their attempt to attract a younger demographic will pay off, but with their help of models such as Delevingne and Jagger, they could stand a fighting chance.

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